Marketing Video Production Process

Phase 1: Pre-Production

The first step in the process of creating a video is all about preparation and setting the groundwork. During this phase, it’s essential to do the planning, research, problem-solving, and organization necessary to set your video project up to be successful.The pre-production phase includes:

– Video strategy/goals
– Budget/scope
– Story selection
– Project timeline
– Script creation
– Talent/characters
– Production team/equipment needs
– Location Scouting

Phase 2 : Production

The production phase is where all the raw materials for your video will be captured. If you have specific visions, ideas, or visuals that you want to be included in the final product, be sure that you have clearly communicated that with your producer before the end of the production phase.The production phase includes:

– Setting up the sound/lighting/video equipment
– Conducting interviews
– Recording voiceovers (if they are needed for your project)
– Capturing b-roll (extra footage that is used to support your story)

Phase 3: Post-Production

After the production phase is finished, the producer and editor go to work. During the post-production phase, your video production team will begin the process to organize, plan, and edit the actual video.

Your producer will carefully review all the footage and transcribe all of the interviews conducted. Then, they will assemble the story and the video editor does their magic to bring all the pieces together.The production phase includes:

– Logging the interviews
– Producing the final story
– Music selection
– Video editing
– Reviews/approvals
– Final Delivery

Once your video team has created a draft of the video project, it’ll be time for your project point person and key stakeholders to step back into the mix:

Initial approval and revisions: Once the initial version of the video is edited, it’s time to review the work. Assuming there are some changes that need to be made, the revision process can begin. If you are a working with a video company, there may be a pre-defined number of revisions or hours set aside for revisions.

Final Delivery: Once the video is finalized and approved, it’s time to export the video to its final format. If you are planning to use the video on a specific platform (or platforms) be sure to communicate that with your video team. All platforms (YouTube, Facebook, etc) have slightly different specifications for optimal video playback.