Online Marketing Process

Step 1 : Planning and strategizing

Every business is different. Our very first step is to analyze your industry vertical, understand your business, its unique marketing requirements and study the competitive landscape. Our internet marketing professionals perform an extensive research that includes the study of the data from your site’s analytics, backlink portfolio analysis, keyword research, competitor analysis and lots more. All this data is then used to develop an outline of the marketing campaign.

Step 2: Quality Traffic

There is a significant difference between high volumes of traffic and ‘quality’ traffic. Our marketing efforts are directed towards driving quality traffic to your website – essentially, the users who are most likely to use your products or services are targeted. In this way, we can ensure that the traffic we drive to your business will most likely engage with your website and take action and eventually convert.

Step 3: Conversions and Customer Retention

Driving traffic to your site is of no use unless the website is optimized to give these users what they expect and more. The user experience and interaction with your site decide whether the visitor stays or browses away. Our marketing experts help optimize your website to ensure that there is an appropriate ‘call to action’ such as a form to fill or a purchase button or some other desired action. These are essential elements to improve conversion rates. A customer must not be lost once he has successfully landed on your page. On the other hand, it is also important to keep constant communication with your existing customers. Our marketing experts ensure this by using re-marketing and other techniques.